Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
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10 Marketing Automation Challenges and How to Solve Them
Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.
Make Marketing Easier with Mailchimp Marketplace
Learn how Mailchimp apps let you do more with your marketing
Instagram Marketing: 7 Tips for Marketing on Instagram
Instagram marketing can be a cornerstone of your brand’s overall marketing strategy. Read this to learn how to effectively market on Instagram.
What Are Marketing Channels?
A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.
9 Types of Marketing to Promote Your Business
Explore these 9 types of marketing to find the best one to reach your customers. Marketing is not a one-size fits all situation but requires customization.
Push vs. Pull Marketing: Which Path Leads to Success?
Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.
How to Automate SaaS Marketing for Reach and Results
Learn to automate SaaS marketing with smart tools and targeted workflows to increase sales.
How to Write a Marketing Plan & Use a Marketing Plan Template
A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.
How To Improve Your SaaS Marketing Strategy
Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.
A Step-by-Step Guide to Calculating Subscriber Acquisition Cost
Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.
Using Point-of-Purchase (POP) Marketing to Boost Sales
Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.