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A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.
Map your way to better business processes. Learn how a data flow diagram helps simplify complex operations.
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Tattoo guru Russ Abbott explains how Mailchimp helps make it happen.
Use these steps to find a price for your products that covers costs, stays competitive, and nets a profit.
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
What is a blog and why are there millions of them? Find out how your business can leverage the power of blog content.
A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.
Build better social content with tips on planning, scheduling, and optimizing posts as part of a strong social media strategy.
Learn how to align your business goals with your blogging goals and measure the impact of your content.