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Accessibility in Email Marketing

Accessibility best practices ensure people with disabilities can access, perceive, and interact with your content. Learn how to make campaigns accessible for all your subscribers.

About Signup Form Options

Different signup forms can help you win subscribers from different places. Learn about Mailchimp's signup form options and choose the best type for you.

About Inactive and Stale Addresses

Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.

About Landing Page URLs

Sharing links to landing pages is a great way to drive traffic to your page and get more out of your marketing. Learn how landing page URLs work for different account types.

Edit Email URLs

Sharing links to emails is a great way to promote content and get more out of your email marketing. Learn how to edit the URLs for your emails.

About Preview Text

Preview text is the part of your email that appears next to the subject line in recipients’ inboxes. Learn how to add or generate preview text in Mailchimp.

About Landing Pages

Learn how landing pages work in Mailchimp and how you can use them to streamline your marketing.

Use Write with AI to Create Content

Write with AI is a Beta generative AI tool that helps you craft unique marketing messages for your subscribed contacts. Use Write with AI anytime you want fast and accurate help drafting and editing content that aligns with your brand’s voice and tone.

Templates vs. Campaigns

It's important to understand the difference between Mailchimp's email templates and email campaigns. Learn more about when to use each.

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