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Email Testing Tips

Testing is always a good idea. Learn general email testing tips and troubleshooting specifics.

About Test Email Sending Limits

Testing is always a good idea. But we do limit the number of test emails you can send. Learn more about these limits and what to do if you've met them.

About Multivariate Tests

Test up to eight versions of your campaign. Learn how Multivariate Campaigns work and get ideas for your own tests.

Create a Multivariate Test

Test and send versions of an email with multivariate tests. Learn how to create and change a multivariate test.

About A/B Tests

Use Mailchimp's A/B tests to compare how different factors affect your email engagement. Learn what you can test and how winners are chosen.

Troubleshooting Merge Tags

Learn how to test merge tags in your campaigns and forms. Get tips for fixing merge tag formatting and other common issues.

Replicate a Template

You can replicate a saved email template from the Templates page. Save time when copying templates, reusing layouts, or testing new designs.

My campaigns are going to spam folders

Campaigns end up in spam folders for several reasons, including the sending email address, subject line, or message content. Mailchimp tools can help you test.


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