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Backlinks

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.

Audience Segmentation

A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.

Affiliate Network

Understand the basics of affiliate networking and how building an affiliate network can benefit your business.

Advertising Budget

Maximize your marketing ROI with our guide on creating an effective advertising budget. Learn tips on setting goals, allocating resources, and measuring success.

Abandoned Cart

When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.

Campaign Management with Webhooks

Create, manage, and analyze multi-channel campaigns all in one place with Mailchimp's Campaign Manager. Utilize webhooks for a seamless integration with third-party apps. Try it now!

Free Webinars for our Mailchimp & Co community in Italy

Take part in our free webinars in Italian designed especially for Mailchimp partners or those who want to become one.

1:1 Clinics from Mailchimp & Co pro partners in Italy

Live 1:1 clinic sessions with Mailchimp & Co’s Italian ambassadors to help you get the most out of Mailchimp.

Mailchimp & Co in Italy

Networking, resources and training for Italian agencies and freelancers who want to grow and work better.

Articles

What is Agile Marketing?

Discover how you can transform your sales campaigns with Agile marketing to achieve better productivity, teamwork, and business results.