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What is a Lightbox in Web Design?

Lightboxes in web design can help boost conversion rates and generate leads. Learn about what lightboxes are and best practices for creating them in this guide.

Crafting Your SMS Marketing Strategy

SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.

What’s a Good SMS Conversion Rate?

Learn how to evaluate your SMS campaign performance and apply tactics that turn more messages into customer actions.

Expand Your Reach with Email and SMS Marketing

Learn how to combine email and SMS in one powerful strategy. Reach your audience faster, increase open rates, and grow customer loyalty.

What Makes a Great Lead Gen Landing Page Convert?

Want more leads? Discover what makes a lead gen landing page successful, from compelling CTAs to persuasive copy and streamlined design.

Your Guide to Smarter Email List Management

Improve email performance with smart email list management strategies that keep your audience engaged and active.

Strategic Timing Tips for Resend Campaigns

We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.

What Is Product-Market Fit?

How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.

Introducing Product Blocks

Product blocks provide you with a super simple way to add 1 or more products from your connected e-commerce store to your Mailchimp campaign, in just a couple of clicks.

Email Marketing with Google Ads: The Dynamic Duo

Like all great combos—think peanut butter and jelly, dinner and a movie, bacon and eggs—retargeting ads and email are better together. Here's how to use them to give your marketing a 1-2 punch.

What Are Hashtags and How Do I Use Them?

A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.

The Inside Scoop on Landing Pages with Hom Sweet Hom

How a landing page helped Lauren Hom bring awareness to her livestream series and drive signups for her online classes.