About the Mailchimp Site Tracking Pixel
Use the Mailchimp Site Tracking Pixel to understand your customers' behavior so you can send the right message at the right time.
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Powerful marketing features that help your business grow faster
See the complete list of Mailchimp’s marketing features; including email, marketing automation, social media and more.
What’s New in Mailchimp
New features for Mailchimp customers: AI growth assistant, enhanced SMS, e-commerce integrations, and more.
SMS Marketing for Retail Built to Drive Traffic
Reach shoppers instantly with SMS marketing for retail stores. Boost foot traffic, promote sales, and build customer loyalty.
Reach More Guests with Hotel SMS Marketing
Reach guests instantly with SMS marketing for hotels. Send promotions, reminders, and loyalty offers that boost bookings and guest engagement.
Marketing Automation Tools to Save Your Business Time
Learn how Mailchimp’s marketing automation tools can improve marketing efforts as well as save time by taking repetitive tasks off your plate.
Bring Shoppers Back with Retail Email Marketing
Save time and grow your store. Use email marketing for retail tools to automate customer journeys and send perfectly timed product recommendations.
Email Marketing for Hotels That Fills Empty Rooms
Connect with guests via email to promote bookings, specials, and loyalty programs while keeping your hotel top of mind.
How to Calculate Email and SMS Marketing ROI
Turn data into decisions. See how to calculate the ROI of email marketing and SMS to justify your budget and discover new opportunities for growth.
When to Use Videos in Email Marketing Campaigns
Using videos in your marketing campaigns can be a highly engaging strategy. Learn more about how to include video in your email marketing campaigns.
SMS Marketing Automation: Best Practices and Use Cases
Learn how to use SMS marketing automation to drive conversions and strengthen customer relationships.
What is CRM? Definition + Benefits
Learn what customer relationship management (CRM) means for marketers, and how CRM tools can help you understand audience data and use it to market smarter.