What Is CPM? The Role of CPM in Marketing
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
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The Benefits of Text-to-Join Services for Marketing
Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
How to Avoid a SHAFT Violations in SMS Marketing
Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.
Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
Save Time and Increase Productivity with a Smart Marketing Platform
How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.
Exploring the Benefits of Proof of Concept for Marketers
Learn what proof of concept is and how it can be used to improve your marketing strategy.
Promotional SMS: Tap Into the Pulse of Modern Marketing
Discover how promotional SMS can help you achieve remarkable marketing results through timely text messages.
Before and After: How Pre-Post Analysis Drives Marketing Results
Are you looking to improve your marketing campaign outcomes? Learn how pre-post analysis can uncover what works and optimize your future marketing strategies.
The Value of Operational Reporting for Sales and Marketing Teams
Learn what operational reporting is and how you can utilize it to maximize your sales and marketing success.
When and How to Use an En Dash in Marketing
Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.
What Is Copywriting and Why Is It Important in Marketing?
Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.