Top Advertising Metrics to Track for Better Campaign Performance
From impressions to conversions, track the advertising metrics that matter most for better campaign outcomes.
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The 6 Best Adobe Illustrator Free Alternatives
It’s no secret that Adobe Illustrator is a powerful software, but is it worth its price tag? Check out these Adobe Illustrator free alternatives before making the investment.
How to Use Abandoned Cart SMS to Recover More Customers
Recover lost sales with abandoned cart SMS—learn how to craft timely, persuasive messages that bring customers back.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Understanding Fixed & Variable Costs for Your Business
When you understand where your business's money is being spent, you can manage costs & see higher profits. Learn about the types of costs, fixed & variable, here.
How NVISION Helped a Nonprofit Drive Donor Engagement
With expert help and a segmentation strategy, this foundation grew their Giving Tuesday donations by 75%.
How Canva Newsroom Uses Mailchimp to Shape its Content
The Newsroom team uses segmentation, data, tools, and forms to understand and engage their audience.
Whiteboarding a Better World: A Case Study
How Chattanooga-based firm Whiteboard helped Preemptive Love Coalition update their digital strategy and attract new donors.
Marketing Shelfie—Partner edition
For this special edition shelfie, we asked our partners to share their favorite marketing reads, full of industry tips and advice, to help you prep for another amazing year.
Marketing Shelfie—Growth Marketing Edition
Our list of our growth-geared marketing reads that will help you navigate scaling your business.
Marketing Shelfie—Bottleneck Edition
We're adding one more thing to your never-ending to-do list: take a peek at our list of books that will help you up your efficiency and banish bottlenecks.
How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%
When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.