Is This Website Safe? How to Conduct a Domain Safety Check
Keep your sensitive data secure by conducting domain safety checks. Read this to learn how to evaluate the safety of any website.
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Holiday Marketing Tips
The holidays are an important time for small businesses. These marketing tips and tactics will help you quickly, easily make the most of the season.
Hard Bounce vs. Soft Bounce: What’s the Difference?
Hard bounce vs. soft bounce: Understand what these email delivery errors really mean for your marketing strategy and how to reduce bounce rates.
Flash Sale SMS Dos and Don’ts
Learn the dos and don’ts of writing a flash sale SMS template that drives clicks, boosts urgency, and gets results without overwhelming your audience.
Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
75 Blog Ideas to Engage Your Audience
Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Lead Generation
Understand lead generation dynamics. Master the process to generate and nurture leads successfully.
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.