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Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Maximize ROI with Middle Funnel Marketing

Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.

Why All Businesses Need a Marketing Calendar

A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.

How to Create a Winning Market Development Strategy

Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.

Explore Mailchimp’s All-in-One Marketing Platform

Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.

Drive Business Growth with Lifecycle Marketing

Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.

How Olfactif Uses Automation to Market Their Niche Brand

How Olfactif markets their niche brand.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

How to Grow Your Email Marketing Audience

Expand your audience to boost your business.

Scarcity Sells: Leveraging FOMO for Marketing Success

FOMO - fear of missing out - plays on human instincts to not miss out on opportunities. Learn how to use FOMO to drive your marketing efforts.

Winning the Moment: ZMOT Strategies for Marketing

Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.