Drive Business Growth through Sales and Marketing Alignment
Transform your business with strategic sales and marketing alignment. Drive growth opportunities for businesses through seamless collaboration.
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New Product Development: From Idea to Market Success
Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.
Why Return Path Matters for Your Email Marketing
Learn what the return path is and why it’s important for your email marketing strategy.
How to Avoid a SHAFT Violations in SMS Marketing
Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.
Save Time and Increase Productivity with a Smart Marketing Platform
How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.
When and How to Use an En Dash in Marketing
Learn when and how to use an en dash in marketing to enhance clarity, professionalism, and brand communication.
What Is Copywriting and Why Is It Important in Marketing?
Copywriting is the backbone of many content marketing campaigns. Learn more about copywriting, including what it is and its importance here.
The Power of Semi-Supervised Learning in Sales and Marketing
Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.
Why Storytelling Builds Stronger Customer Connections
Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
Online Ads: How They Can Help your Business
There’s no better place to advertise than on the internet. Learn about the different types of online ads, why they’re good for business, and how to make them.
How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
What Is Conjoint Analysis?
Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.