A Crash Course in Email Marketing for Higher Education
Your email marketing for higher education competes with TikTok, Netflix, and group chats. No pressure. Here’s how to get students to tune in and stay engaged.
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Guide to Direct Email Marketing
Direct email marketing allows you to send targeted messages to your customers’ inboxes. Read on to learn more about this type of email marketing.
Instagram Advertising Strategy & Tips
Instagram advertising gives you a visual platform to connect with your target audience, highlight your products, and grow meaningful customer relationships.
Customer Satisfaction Score: Tips for Improving Your Business
Do you know how well you meet customer expectations and where you could improve? If not, it’s time to measure your customer satisfaction score.
Use Cross-Channel Marketing to Boost Ecommerce Sales
Don't let your marketing live in silos. Learn how cross-channel marketing creates a seamless experience for your audience across every platform they visit.
Click Rate vs. Click‑Through Rate vs. Clicks per Unique Opens: Why All Are Important
Is your digital marketing campaign drawing interest and engaging your audience? Learn the differences between click rate clicks per unique opens.
75 Blog Ideas to Engage Your Audience
Dealing with writer’s block? We’re here to help. Check out these 75 blog ideas to inspire you to write your next blog post.
Benefits of SMS Marketing and How They Help Your Business Grow
Your customers are on their phones; you should be too. Explore the top benefits of SMS marketing and see how a little text can lead to a lot of business growth.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
Lead Generation
Understand lead generation dynamics. Master the process to generate and nurture leads successfully.
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
Do more with your WooCommerce data
Hone your strategy and grow faster by bringing your WooCommerce data to Mailchimp. Track sales, create targeted e-commerce automations, and more.