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Crafting Your SMS Marketing Strategy

SMS marketing allows businesses to have direct communication with their customers. Discover best practices for creating an SMS marketing strategy that drives engagement.

The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify

Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.

Bootstrapper’s Guide to Marketing on a Shoestring Budget

Discover powerful marketing strategies on a shoestring budget. This guide offers tips for startups and small businesses to maximize impact with minimal spending.

Push vs. Pull Marketing: Which Path Leads to Success?

Redefine your marketing plan with an in-depth look at push vs. pull marketing. Learn how to harness the power of both strategies in this comprehensive guide.

What Is Product-Market Fit?

How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.

Personalizing Your App's Marketing with Mailchimp's API

How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.

Out of Home Advertising Campaigns to Maximize ROI

Elevate your business impact with out-of-home advertising. Unlock unmatched ROI strategies tailored for businesses.

Newsjacking Strategies for Marketers to Stay Relevant

Maximize your marketing impact with savvy newsjacking techniques. Stay relevant and visible in a fast-paced digital landscape.

Why Micro-Influencer Marketing Works for Niche Audiences

Struggling to reach the right audience? See how micro-influencers drive real engagement and trust in niche markets.

How to Measure Marketing on YouTube

Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.

COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen

Industry insights and trends as small businesses pivot.

Choose the Right Marketing Research Methods

Discover how to select the best marketing research methods to gain insights, improve strategies, and boost your business success.