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What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

Affiliate Marketing for E-commerce Businesses

Learn what affiliate marketing is, how it works, and if it's right for you.

Capture Attention and Build Brand Identity With the Perfect Tagline

Learn about taglines and how to write a memorable tagline that fits your brand. Access helpful tips to create unique, successful taglines that grab attention.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Top Online Shopping Categories

Ready to take your e-commerce store to the next level? Learn about the top online shopping categories to make the most out of your efforts.

Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

The Rules of Online Sales Tax

Online sales tax can be tricky for e-commerce businesses. Here’s what you need to know.

The Basics of Branding

Learn what a brand is and how it can help your business.

See Business Growth With Existing Customers

Business doesn't always have to be about finding new customers. Targeting existing customers is a way to build a loyal base for efficient sales.

Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

The Rise of Social Shopping in Ecommerce

Social shopping is on the rise. Discover how to use social retail strategies to drive more sales and boost brand growth.

What Are Social Listening Tools and How Can They Help Your Business?

Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.