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The Value of a Resend Campaign, By the Numbers

The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?

Strategic Timing Tips for Resend Campaigns

We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.

Ensure Marketing Compliance Across Your Campaigns

Understand the importance of marketing compliance and the steps you can take to mitigate compliance risks

Why We Love Having a Content Calendar (And Why You Will Too)

When you’re a growing company, your approach to connecting with users and telling your story online needs to grow, too. We’ve got a suggestion: Embrace the content calendar.

Using the Customer Journey to Guide Your Campaigns

In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.

RCS for Business: Features, Benefits, and Use Cases

Still sending plain text messages? RCS for business lets you do more, from branded messaging to fun, interactive buttons. Here’s what you need to know.

Turn New Customers into Regulars with These 4 Automated Campaigns

A few easy ways to use automations to keep your customers coming back.

SMS vs. Email Marketing: Which Is Right for Your Campaign?

SMS and email marketing each have distinct advantages and drawbacks. Learn the best use cases for each channel.

Why Should You Support Small Business?

Everyone says to "shop local, shop small," but why? Learn about the incredible benefits of supporting small businesses in your local community.

Watch Mailchimp's Free API Course on Treehouse

When we released a brand new version of the Mailchimp API, we knew we needed to provide some education around the new process. Enter Treehouse.

Using Personalized Product Recommendations to Earn More Revenue

Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.

Stitching Together Data with Gwynnie Bee

Though their daily emails allowed them to connect to potential customers, it was time-intensive to create an entire campaign every day. A/B testing gave Gwynnie Bee valuable insights, but by the time they found a winning combination, the campaign had alre