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What Are Mailto Links? Everything You Need to Know

A mailto link lets users send emails with a single click. Learn how to create and customize mailto links for seamless communication on your website.

Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

Local TV Advertising: A Proven Way to Grow Your Business and Build Your Brand

Learn how to use local TV advertising to boost brand awareness and grow your business. Reach targeted audiences and increase customer engagement.

Lean Process Improvement Demystified: 4 Strategies for Business Success

Lean process improvement can minimize inefficiencies and optimize processes to boost client satisfaction. Learn how to use lean process improvement here.

Lead Time: What It Is and Why It Matters

Discover how your product's lead time can affect your profits, operations, and customer satisfaction.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.

From Clicks to Conversions: Mastering Landing Page Split Testing

Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.

Landing Page Best Practices for High Conversion Rates

Designing a landing page can be more complicated than it seems. Follow these landing page best practices to ensure your website is functional—and eye-catching.

Keyword and Content Research for Small Business Blogging

To create successful blog posts that drive results, you’ll need to explore the content that’s already out there.

How to Write an Email for a Job Application: Best Practices & Examples

When applying for a job via email, it's important to craft an email that makes you stand out. Use these tips to write a great job application email.

JavaScript Animation Functions & Libraries

Check out these JavaScript animation libraries and functions to get inspired. Learn how to create animations to boost conversions.

Managing 2 Businesses with 2 Different Audiences

Tattoo guru Russ Abbott explains how Mailchimp helps make it happen.