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Elevate Perceived Value to Boost Sales and Brand Loyalty

You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.

Lead Routing: The Missing Piece in Your Sales Strategy

Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.

Highbrow's Quick, Educational Automation

Highbrow is a free email subscription service with one goal: to help you learn something new—in just 5 minutes—every day.

What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

Increase Your Brand's Reach with YouTube Hashtags

Boost discoverability and increase viewership with YouTube hashtags. Learn how to effectively use hashtags with this guide.

YouTube and Video Marketing Tips for Small Businesses

How to set up a YouTube channel for your business and start creating effective marketing videos.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What is a Webinar? And Why You Should Consider Hosting One

A webinar is an easy, affordable way to promote your product, improve customer relationships, and train employees. Learn how to host a webinar for your business.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

How to Choose the Best Website Color Scheme

Colors evoke emotions in your audience, so it is important to pick the best color scheme for your website. Here’s how to choose colors that fit your brand’s personality.

Web Design vs. Graphic Design: What You Should Know

Web design vs graphic design are two different roles that work together. Learn about graphic vs web development, when you need one, and how they work here.