Return on Ad Spend (ROAS)
Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.
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Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.
Learn how RCS messaging improves brand communication with rich content, multimedia, and enhanced messaging features.
Discover the concept of narrowcasting and its impact on targeted communication. Explore how narrowcasting revolutionizes content delivery for niche audiences.
Unlock the power of marketing collateral with our comprehensive guide. Learn what it is, its various forms, and how it fuels effective marketing campaigns.
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.
Shoplazza is an all-in-one eCommerce platform that techs your business further and stays Open to More. Sync your store data with Mailchimp to drive more growth!
Get answers to common questions about Mailchimp and the Brazilian Data Protection Regulation (LGPD).
Get answers to common questions about Mailchimp and the General Data Protection Regulation (GDPR).
Open tracking lets you see if your contacts have opened your sent email campaigns. Learn how we track opens and how to view open results.
If you had a paid Mailchimp account before May 15, 2019, you have a legacy pricing plan. Learn about Mailchimp's legacy pricing plans, features, and add-ons.