7 Ways Data Science Can Improve Your Marketing
Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.
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What Is Geotargeting and Why It’s an Important Advertising Strategy?
Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.
8 Rules When It Comes to Skin Care Advertising
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
Types of Shots: Best Angles For Camera, Film–and Marketing
Want to spice up your marketing campaigns? Learn the ins and outs of types of shots traditionally used for film to upgrade your product photography.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
How To Use Storyboards for Your Business
Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.
What is User-Generated Content and How Can it Help Your Business?
Learn about user-generated content, how it can build your brand and how to use it in your business's marketing strategy.
Technical Documentation for Workflow Efficiency and User Satisfaction
Learn how to create clear, effective technical documentation that simplifies complex processes, improves user experience, boosts productivity, and enhances marketing.
Use Story Arcs to Build Campaigns That Convert
Story arcs can enhance your marketing by driving engagement and conversions. Learn how to use story arcs to your advantage.
SMS Short Codes: What They Are and Why Your Business Needs Them
Learn what SMS short codes are and how they can be used to maximize your company’s marketing efforts.
SMS Keywords: The Shortcut to Customer Connection
Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.
SMS Compliance Made Easy: Tips for Business Owners
Learn how to stay compliant with SMS marketing regulations and avoid costly fines. Our easy tips will help business owners maintain SMS compliance.