Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
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Maximize ROI with Middle Funnel Marketing
Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.
Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
How to Create a Winning Market Development Strategy
Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.
Explore Mailchimp’s All-in-One Marketing Platform
Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.
Drive Business Growth with Lifecycle Marketing
Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.
How Olfactif Uses Automation to Market Their Niche Brand
How Olfactif markets their niche brand.
How Active Voice Improves Your Marketing Messaging
Improve your brand messaging with an active voice. Discover how it enhances clarity, drives action, and outperforms passive voice in marketing.
Intuit Mailchimp Rolls Out SMS Marketing across Europe
SMS opens up another channel for businesses across Europe to seamlessly reach consumers.
Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
Winning the Moment: ZMOT Strategies for Marketing
Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.