Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
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Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
How to Create a Winning Market Development Strategy
Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.
Drive Business Growth with Lifecycle Marketing
Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.
How Olfactif Uses Automation to Market Their Niche Brand
How Olfactif markets their niche brand.
How to Measure Your Email Marketing Success
Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.
How to Grow Your Email Marketing Audience
Expand your audience to boost your business.
Going From Local to National With High Road Craft
How High Road Craft scales for national distribution.
Winning the Moment: ZMOT Strategies for Marketing
Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
How to Build a Winning Conversational Marketing Strategy
Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.
Why Are Social Networks Crucial for Marketing?
Does your business need to be on social media? Learn the advantages and drawbacks of using social networks and how to reap the benefits.