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Understanding Buying Motives: How to Sell More Effectively

Using a typical buyer’s motivations in your sales process will boost results. To get started, use this guide to learn what drives buying decisions and how to truly connect with customers.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.

Business Milestones that Signify Growth

From startup dreams to market triumphs, learn to pinpoint and leverage key business milestones.

7 Effective Brainstorming Strategies to Inspire Creativity

Educate yourself on the do’s and don’t of group brainstorming so that you can lead effective brainstorming sessions that produce great ideas. Learn the ins and outs of brainstorming before you get started.

How to Write Email Opening Lines That Make People Click

Learn how to write email opening lines that hook your audience and drive clicks. Boost your open rates with impactful, attention-grabbing starts.

API Keys 101: An Introduction

New to API keys? Get started with this guide to API keys. Learn what they are, how they work, and why they're important for modern apps.

8 Things To Consider When Choosing a Mailchimp Partner

Looking to hire help from our community of trusted freelancers and agencies? Start by asking yourself these questions.

Creating a Strategic Plan with 30-60-90 Day Goals

30-60-90 day goals can help managers, employees, and job candidates reach their objectives and unlock their full potential. Get started with our template.

Mailchimp Acquires Automated Design Platform, Sawa

We are happy to share that we’ve acquired Atlanta-based startup Sawa.

Mailchimp Acquires BigTeam

We’re acquiring BigTeam, a feedback management platform for small businesses, startups, entrepreneurs, and growing brands

How Mailchimp Sets It's Writers Up For Success and Exposure

I wanted to figure out a way to support the writing community in Atlanta and share how vibrant our local lit scene is with my fellow peeps. That’s how Mailchimp’s reading series, Get Lit, got started.

Riding Through National Bike Month With Priority Bicycles

Bicycles are an important part of our culture at Mailchimp, so we built a bike room that boasts storage for more than 100 bikes, as well as locker rooms with showers so our employees could freshen up before starting their day.