Using the OODA Loop for Marketing Decisions
The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.
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Transform Healthcare Delivery With Omnichannel Marketing
Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.
Stay in Sync With Omnichannel Marketing Automation
Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
How to Create a Winning Market Development Strategy
Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.
Drive Business Growth with Lifecycle Marketing
Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.
How Olfactif Uses Automation to Market Their Niche Brand
How Olfactif markets their niche brand.
How to Measure Your Email Marketing Success
Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.
Going From Local to National With High Road Craft
How High Road Craft scales for national distribution.
Analytics and Reporting Tools to Track Marketing Campaigns
Mailchimp’s analytics and reporting tools make it easy to discover what’s working in your marketing campaigns and take action where you need to improve.
Winning the Moment: ZMOT Strategies for Marketing
Learn what ZMOT marketing is and how it can help your business stay ahead of the competition.