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7 Ways Data Science Can Improve Your Marketing

Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.

How Threadless Saved Time and Improved Their Marketing With Mailchimp Pro

Learn the combination of features this online retailer uses to power their massive newsletter audience.

What To Ask When Hiring a Digital Marketing Agency

A successful partnership can help you get the results you want.

Using The Hierarchy of Effects Model For Marketing

Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.

Using Google Search Console to Improve Your Marketing

Google Search Console is one of the most powerful tools for digital marketers. Learn about the insights it can provide you and how you can get started on it.

Winning with Flexible Pricing Strategies in Any Market

Explore adaptable pricing techniques to boost revenue and keep your business thriving in any market.

Firmographic Data: A Must-Have for B2B Marketing and Sales Success

Want better B2B sales results? Find out how leveraging firmographic data can provide deeper insights, allowing you to refine your sales and marketing efforts.

Maximize Attendance and Engagement With Event Email Marketing

Boost event attendance and engagement with email marketing. Learn how to craft compelling messages, optimize workflows, and track key metrics to maximize impact.

What Is Geotargeting and Why It’s an Important Advertising Strategy?

Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

The Benefits of Text-to-Join Services for Marketing

Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.

8 Rules When It Comes to Skin Care Advertising

The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.