How to analyze the data from Google Search Console
When you pull your first report from Google Search Console, you might be a bit confused by what you're looking at.
Learning to read reports is a big part of the learning curve with Google Search Console, and the results you get from Search Console depend on your ability to analyze the data you pull from reports.
You can start by looking at your Performance report. You can use the section at the top of the report to sort your results by queries, pages, countries, devices, and search appearance.
This helps you break down each metric on a page-by-page or query-by-query basis, so you can determine which pages are getting the most traffic and which queries are leading to clicks.
Once you've selected one of these options, you'll see more options that allow you to sort your results.
For example, you can look at total clicks, total impressions, average click-through rate (CTR), and average position for each web page. You can even change the date range, so you can look at data from the past year or monitor site performance over the past month.
The Index Coverages report is pretty simple because there aren't a lot of advanced options. When you open the Index Coverage report, you'll see 4 options: Error, Valid with warnings, Valid, and Excluded. Select all of these options to look at how the number of indexed pages has changed over time.
Ideally, you should have more indexed pages as your site grows. You can use this report to make sure the number of indexed pages on your site is increasing steadily, plus you can look at any indexing errors to figure out why a page wasn't indexed. Check on all your index errors and fix as many as you can.
Checking out your backlinks is also a pretty straightforward process. All you have to do is click the Links report, then you'll be able to look at different types of data regarding links.
You can use this report to check which sites link to your site the most, which web pages have the most backlinks, which pages are most linked from a specific site, what target text points to your site, the top sites linking to your page, and more. You can even look at site-by-site reports to see which pages a site links to.
For most of these reports, you'll see an export button that looks like an arrow pointing downward at a line. If you click this button, you can export the data from a report to a CSV file or a Google Sheet.
Benefits of Google Search Console
There are plenty of website design tips that can help you make your site look better and rank higher in search engine results, but that's only part of the battle. If you want to rank highly in search engine results, you need to combine on-page SEO, SEO-focused content creation, and additional SEO efforts. Google Search Console helps you take care of all the little parts of SEO that don't involve your website content or the actual code behind your website.
The best part about Google Search Console is that it can help you improve your Google Search ranking. Ranking highly on search engine results pages (SERPs) is one of the best ways to drive organic traffic to your website, which helps increase lead generation and drive sales.
To put it simply, websites that rank highly in Google Search results tend to perform better across the board, which includes revenue.
Because Google Search Console is developed by Google, you can trust the accuracy of the reports you pull for your website. Google Search Console gives you an in-depth look at how your website is performing specifically for the Google Search engine, so you can troubleshoot any problems and improve your search engine ranking. Third-party SEO tools can also be helpful, but you can't beat getting the information straight from the source.
Whether you're an SEO expert, a website owner, or a business owner, you should be using Google Search Console for your business. The higher you rank on search engine results pages, the more money you can earn through your website.