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What To Ask When Hiring a Digital Marketing Agency

A successful partnership can help you get the results you want.

Using The Hierarchy of Effects Model For Marketing

Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.

Using Google Search Console to Improve Your Marketing

Google Search Console is one of the most powerful tools for digital marketers. Learn about the insights it can provide you and how you can get started on it.

Winning with Flexible Pricing Strategies in Any Market

Explore adaptable pricing techniques to boost revenue and keep your business thriving in any market.

Firmographic Data: A Must-Have for B2B Marketing and Sales Success

Want better B2B sales results? Find out how leveraging firmographic data can provide deeper insights, allowing you to refine your sales and marketing efforts.

Maximize Attendance and Engagement With Event Email Marketing

Boost event attendance and engagement with email marketing. Learn how to craft compelling messages, optimize workflows, and track key metrics to maximize impact.

What Is Geotargeting and Why It’s an Important Advertising Strategy?

Don't overlook geotargeting when you're crafting your advertising strategy. Learn why you should implement geographic location targeting for your digital ads.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

The Benefits of Text-to-Join Services for Marketing

Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.

8 Rules When It Comes to Skin Care Advertising

The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.

How to Avoid a SHAFT Violations in SMS Marketing

Are your SMS campaigns putting your business at risk? Discover how to avoid a SHAFT violation and ensure compliance in all your text message marketing efforts.

Save Time and Increase Productivity with a Smart Marketing Platform

How Mailchimp’s all-in-one Marketing Platform helps entrepreneurs improve targeting, boost engagement, and grow their businesses—faster.