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The Power of Semi-Supervised Learning in Sales and Marketing

Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.

Top Tips for Measuring Purchase Intent in Your Target Market

Boost sales by taking advantage of purchase intent and targeting the most profitable customers. Check out our top tips for measuring purchase intent.

How to Integrate Wix and Mailchimp for Effective Email Marketing

Elevate your Wix email marketing game with Mailchimp. Discover proven strategies to engage your audience and boost sales.

How to Get Started With Data-Driven Attribution in Marketing

Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.

How Georgina White Got Back to What She Loves, Pinterest Marketing

This marketing maven hired a Mailchimp partner to take over her newsletter, so she could focus on growing her Pinterest consultancy.

What Are Trigger Emails And How To Leverage Them In Email Marketing

Learn how to use triggered emails for your marketing campaigns. See how automated welcome or abandoned cart emails can boost business.

How an Innkeeper Got Back to What She Loves: Welcoming Guests, Not Marketing to Them

Thanks to a Mailchimp partner, this historic inn became a modern must-visit

How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them

Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.

One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing

See the benefits—and exceptions—to using a one-audience approach in Mailchimp.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.