Purchase intent, or buyer intent, is something every business looks for in their customers. It's a valuable tool that provides the information a business needs when targeting a specific audience. A customer's purchase intent is easy to measure if you know which questions to ask.
Businesses are always looking for proactive ways to increase the awareness of their brand and influence potential customers in a positive way. The result is to entice the customer and convince them to purchase goods and services now and in the future. Once a consumer buys, retention becomes a priority. Companies want to do everything they can to ensure customers continue to purchase goods and services from them for many years.
One way a business can identify and manage its earning potential is by measuring purchase intention. Purchase intent can be measured through data analysis, surveys, and simply observing your customers. Understanding your target audience and learning their priorities will help you measure purchase intent accurately and use that information to increase your sales revenue.
What is purchase intent?
Purchase intent is a customer's intent to purchase a specific product or service within a set period of time. Good examples of purchase intent include buying a new or used car within the next 6 months or taking a vacation sometime during the next year. The intent to purchase is obvious and can be measured by how the customer shops.