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Google Retargeting Best Practices

Best practices for creating effective retargeting ads, figuring out how much you should spend, and using your reports.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

Text-to-Order: The Future of Quick and Easy Purchases

Discover how text-to-order eliminates checkout friction and turns quick messages into instant sales.

Sync Litmus with Your Mailchimp Account

ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.

Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

Startup Marketing Strategies: Steps For Success

Follow these tips to create a marketing strategy for your startup. To reach your startup’s goals, you'll need to carefully plan your digital marketing strategy.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

SMS vs MMS: All the Differences You Need to Know

When it comes to SMS vs MMS messaging, there are a few crucial differences you need to know. Find out what they mean and when you should use each type.

SMS Frequency Guidelines: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

How SMS Helps Schools Communicate Faster and Better

Learn how SMS messaging benefits schools—from boosting attendance to improving emergency responsiveness.

The Marketer’s Guide to SMS Booking Confirmations

Build trust, reduce no-shows, and boost repeat bookings with automated text message confirmations.