Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
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Maximize ROI with Middle Funnel Marketing
Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.
Why All Businesses Need a Marketing Calendar
A marketing calendar can help you stay on top of different campaigns. It can also provide your business with many other benefits. Read on to learn more.
How to Create a Winning Market Development Strategy
Discover the essential steps and proven strategies to craft a winning market development strategy. Learn how to drive growth and outperform your competition with expert guidance.
Mailchimp Transactional vs. SendGrid: Empower Marketers and Save Valuable Time
Compare Mailchimp Transactional and SendGrid. Learn how a unified API for email and SMS helps your team launch faster without creating bottlenecks.
Explore Mailchimp’s All-in-One Marketing Platform
Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.
Drive Business Growth with Lifecycle Marketing
Learn how to drive business growth using lifecycle marketing. Discover effective strategies to attract, engage, convert, and retain customers for long-term success.
How Olfactif Uses Automation to Market Their Niche Brand
How Olfactif markets their niche brand.
Grow Email Revenue While Controlling Marketing Costs
Email list management helps businesses avoid overages as they grow. Learn how to automate this with Mailchimp.
How to Design Eye-Catching Marketing Emails
If you’re not quite sure how to design marketing emails, a few design tips can be a big help. Read on to find out the ins and outs of email marketing design strategies.
Build Better Customer Journeys with Omnichannel Marketing
Connect every touchpoint and turn scattered interactions into seamless customer experiences with omnichannel marketing.
How to Calculate Email and SMS Marketing ROI
Turn data into decisions. See how to calculate the ROI of email marketing and SMS to justify your budget and discover new opportunities for growth.