What Are the Advantages and Disadvantages of E-commerce?
Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.
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6 Ways to Add Testimonials to Your Website—And Why You Need Them
Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.
Abandoned Cart SMS Tips to Win Back More Customers
Recover lost sales with abandoned cart SMS—learn how to craft timely, persuasive messages that bring customers back.
A/A Testing: The Secret Weapon for Evidence-Based Business Optimization
A/A testing is used to test tool accuracy, setting a baseline, and setting a sample size for A/B tests. Learn how to use A/A testing to enhance performance.
How To Get More Brand Traffic on Your Website
Search, social, email, and more ideas for driving visitors to your website.
Beginner's Guide to Starting a Rewards Program
A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.
Mailchimp Transactional API
Send personalized, event-driven messages at scale with the speed and reliability of Mailchimp.
The True Crime Network’s Email Campaigns Increase Engagement
Discover how the True Crime Network used Mailchimp email campaigns to increase survey completion by more than 90% and to gain valuable audience insights.
How Cambio & Co. Fuses Jewelry, Storytelling, and Cultural Heritage into a Brand
How Cambio & Co. uses Mailchimp and Shopify to share its handmade Filipino jewelry with larger audiences.
Marketing Shelfie—Niche Edition
Check out these books to learn why working in a specific niche might work for you.
Marketing Shelfie—Bottleneck Edition
We're adding one more thing to your never-ending to-do list: take a peek at our list of books that will help you up your efficiency and banish bottlenecks.
A Freelance Success Story
Atlanta-based web developer Kelly Vaughn quit her government job to run her own digital freelance business. Here's how she did it.