Brand Sentiment: The Invisible Force Behind Customer Decisions
Want to know what your customers really think about your brand? Learn to measure brand sentiment accurately and use the data to boost your marketing efforts.
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10 Benefits of Email Marketing: Why It’s So Important
Learn how email marketing can grow your business and keep your customers engaged. It’s one of the best marketing strategies for small businesses.
What Are CRM Integrations & How Do They Work?
CRM integration allows you to streamline customer data management, usually with software, and helps you improve customer service, efficiency, and sales.
Why Automated Reporting is Essential for Marketing Operations
Learn why automated reporting is valuable for businesses and modern marketing strategies with this guide. Track crucial metrics, gain key insights, and more.
What You Need to Know About CRM Automations
CRM automation can save your employees time so they can direct their attention to tasks that require a human touch. Here’s what you need to know.
What is Agile Marketing?
Discover how you can transform your sales campaigns with Agile marketing to achieve better productivity, teamwork, and business results.
Accessibility in Email Marketing
For most companies, having a website that meets accessibility standards is generally regarded as a must-have. The same goes for email.
4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
What We Learned About Radical Candor From Kim Scott
It was an hour chock-full of candid advice about being a better boss, employee—heck, just a better person in general.
Westfield Creative Drives Retention with AI Tools and Quality Content
Mailchimp pro partner Emily Ryan’s newsletter earned a 15.8% click rate with inspiring weekly link roundups.
How Mailchimp’s Marketing API Makes It Easier for Londoners to Inform Policymakers About What They Really Want
By using a custom integration and automated journeys, the Greater London Authority’s civic engagement platform made it easier for Londoners to share what they hope to see in their city.
Marketing Shelfie—Giving Edition
Our list of top marketing reads with a special focus on generosity and professional giving.