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3 Essential Pre-Built Segments for Your E-Commerce Business

Connect your store to Mailchimp and access pre-built segments based on your customers shopping behavior. Send them personalized content and watch your sales increase.

A Look at The Mothership’s First Year

Diversity is at the heart of Mailchimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

Understanding Needs-Based Segmentation in Marketing

Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.

Marketing to Gen Z vs. Millennials: Key Differences

Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.

How to Vlog: 22 Tips to Get Started

Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

Customer Journeys and Landing Pages Drive Engagement

Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.

Six Thinking Hats: A Path to Balanced Decisions

Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.

25 Proven Ways to Make Money Online

Discover effective strategies to earn money online. Learn, implement, and thrive in the digital economy.

How to get subscribers on YouTube

Want to grow your channel but you’re not sure how to get subscribers on YouTube? Explore this guide for tips on optimizing your channel and growing your audience.