Penguin E-Commerce
Kate has been in the e-commerce space for over a decade and have watched the industry transform small businesses - including my own. My e-commerce ...
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Unlocking the Power of AI
Strategize, personalize, and optimize—with AI
Unleash the Potential of SMS Marketing
Make your messages count, on every channel
The Final Countdown
Discover 5 takeaways to elevate your efforts during peak season
How to Grow Your Brand
Turn your brand into a formidable competitor.
Future-Forward — Our Vision for Innovation
Lay the groundwork for lasting impact
Solution page: SMS marketing
Use our SMS marketing tools to send product discounts, transactional follow-ups, customer service messages and more via SMS.
What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
How to Vlog: 22 Tips to Get Started
Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.