A Look at The Mothership’s First Year
Diversity is at the heart of Mailchimp’s business. Our customers are all over the globe and represent a multitude of cultures and experiences.
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What is Performance Marketing? A Complete Guide
Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.
Understanding Needs-Based Segmentation in Marketing
Needs-based segmentation is an effective way to create customer segments and improve your targeting. Learn how you can use it.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
How to Vlog: 22 Tips to Get Started
Want to learn how to vlog? Review this guide and learn all the best tips and tricks to help you get started.
How Our New Dashboard Makes Your Data Actionable
Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.
Customer Journeys and Landing Pages Drive Engagement
Gear Patrol developed the Library of Pursuits to teach new skills through a series of automated emails.
Holiday Shopping Has Changed – Here’s What You Need to Know
Learn the seven distinct phases, and seven kinds of shoppers, reshaping the holiday season.
The 3 Secrets Behind this Record Label's Impressive Open Rates
The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.
Six Thinking Hats: A Path to Balanced Decisions
Need a new strategy for business decisions? Explore how the Six Thinking Hats can transform your approach and bring balance to the decision-making process.
How to Measure Marketing on YouTube
Measuring marketing on YouTube means looking at the popular KPIs—and the metrics that matter most to your business. Follow this guide to YouTube’s analytics.
25 Proven Ways to Make Money Online
Discover effective strategies to earn money online. Learn, implement, and thrive in the digital economy.