What Is an STP Marketing Model?
Develop an effective marketing campaign with segmentation, targeting, and positioning.
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How to Write a Marketing Plan & Use a Marketing Plan Template
A marketing plan is essential for outlining and tracking your marketing strategy. Use this guide and our free marketing plan template to get started.
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How to Use AI in Marketing Campaigns
Learn about AI marketing tools and how to take advantage of AI for your business.
How To Improve Your SaaS Marketing Strategy
Are you marketing a software as a service? Discover ways you can boost the results of your SaaS marketing strategy to drive sales and generate a stronger ROI.
Stay in Sync With Omnichannel Marketing Automation
Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.
Hyper-Personalization: Get Personal With Your Marketing
Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.
Pump Up Membership and Engagement With SMS Marketing for Gyms
Boost gym engagement and keep members coming back with SMS marketing. Learn how text messaging can drive retention, increase signups, and enhance communication.
Online Ads: How They Can Help your Business
There’s no better place to advertise than on the internet. Learn about the different types of online ads, why they’re good for business, and how to make them.
Marketing Automation Tools to Save Your Business Time
Learn how Mailchimp’s marketing automation tools can improve marketing efforts as well as save time by taking repetitive tasks off your plate.
The Revenue Blueprint: Strategies for Performance-Obsessed Marketers
We polled 2,000+ mid-market marketers, then compiled the habits and strategies of top-performers to create a blueprint for driving revenue.
SMS Keywords: The Shortcut to Customer Connection
Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.