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What Is Google Shopping? Everything Businesses Should Know

Get the most out of your Google Shopping efforts with these best practices.

What Are Vanity Metrics?

Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.

Total Quality Management (TQM): A Business Process Guide

Learn about total quality management and how to use it to improve your business processes and customer satisfaction.

How to Test Website Accessibility

How do you know if your website is accessible to those with disabilities? Read on to learn how to test your website’s accessibility with leading tools.

How to Start Your Own Business in 10 Steps

If you’re interested in learning how to start your own business, read this in-depth guide from Mailchimp to get started.

How Your Business Can Sell Its Services Online

Have a business that provides services? Here’s a guide for selling those services, with everything from finding your customers to keeping their business.

15 Key Parts of a Website Layout

Are you building a website and don’t know where to start? Understand the key parts of a website layout before you get started.

Paid Ads: Common Mistakes and How to Avoid Them

Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.

Our Top Holiday Tips for Small Businesses

When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year. Here’s a list of our top tips for the holiday season.

10 Omnichannel Marketing Trends Transforming Customer Engagement

Discover the top 10 omnichannel marketing trends of 2025 and learn how to stay competitive, connected, and ready for what’s next.

10 Omnichannel Marketing Challenges and How to Solve Them

Discover 10 common omnichannel marketing challenges and practical solutions to improve customer experience, data integration, and cross-channel consistency.

10 Marketing Automation Challenges and How to Solve Them

Here’s how to overcome these common challenges when planning and implementing marketing automation campaigns.