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Are Email Addresses Case Sensitive? And Other Email Best Practices

Email addresses are not case sensitive. Learn about best practices for creating an email address and signature, whether it’s a personal or business email.

SMS List Building: 10 Smart Strategies

Grow your SMS list with proven strategies to attract, engage, and retain customers through text message marketing.

Top 5 Landing Page Examples and How to Create Your Own

Looking for the best landing page ideas? Find inspiration from these landing page examples, and learn which elements can set your landing pages apart.

How To Start a Newsletter and Earn Subscribers

Want to grow your business? Learning how to start a newsletter is an excellent way to generate traffic, drive sales, and retain customers.

Cancellation Email Strategies: Turning Goodbyes Into Brand Wins

Discover how a cancellation confirmation email can be more than just a farewell. Learn strategies for crafting messages that encourage future engagement.

How Diminishing Returns Impact Your Ad Budget

Diminishing returns can negatively impact your ad campaign performance. Discover the warning signs and how to minimize their impact.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

Running an Online Subscription Service with Sock Fancy

Learn how a pair of sock fashionistas streamlined their business and increased predictability.

7 Business Models to Consider For Your Company

Find the business model that works for you. Whether you choose the retailer, subscription, or affiliate company model, here is what you need to know.

Why Scroll Depth Matters and How to Improve It

Learn the significance of scroll depth in digital marketing and get practical advice on optimizing it to drive more meaningful user engagement.

How Patasbox Increased Revenue by 49%

The monthly subscription service used segmentation and Instagram to stay connected with their audience—and significantly grow their business—during the pandemic.

How to Organize Long-form Content for Maximum Engagement

Learn how a well-structured approach to long-form content can significantly enhance reader engagement and retention.