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Best Practices for Email Subject Lines

Learn tips for creating powerful subject lines. We'll show you how to customize and test them, and provide info on other factors that affect open rates.

About Click Maps

Your email report includes a Click Map that shows you where people click the links in your content. Learn how to access and review this data.

About Campaign Benchmarking

Campaign benchmarking shows you how your email campaign performance compares against that of similar businesses.

Use Repeatable or Variable Content Blocks

If you code your own email template, you can use Mailchimp’s Template Language to add repeatable and variable content blocks to your layout. Learn when and how to use each block type.

My email looks different in Outlook

If your email looks different in Outlook, it may have to do with the version of Outlook rendering the campaign. Get tips for fixing common issues in Outlook.

Edit the Permission Reminder

Learn why a permission reminder for your audience is important, and how to edit an existing permission reminder in Mailchimp.

About Campaign Manager

Learn how Mailchimp's Campaign Manager helps you plan, execute, and review your marketing efforts.


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