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How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

Company Culture: Create a Thriving Workplace

Ready to redefine your workplace culture? Explore strategies beyond perks for growth and success.

Identify Cognitive Biases in Business Decision-Making

Learn how to recognize and counter cognitive biases in business decision-making. Enhance your strategic thinking and improve outcomes.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

Why Building Brand Equity is Essential for Long-Term Success

Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.

What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

What Is an Attribution Model?

A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.

API Endpoint Basics for Business Decision-Makers

Learn what API endpoints are and how they allow different software systems to communicate and exchange information seamlessly.

The Role of API Calls in Business Operations

Explore the advantages of API calls and how they can be used to improve workflows, increase data accuracy, and streamline business operations.

What Is a UX Designer: Qualifications, Skills, & Functions

UX designers make sure that a product or service is easy and enjoyable for customers to interact with. Learn more about what a UX designer is here.