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How to Calculate Profit Margin Easily

Learn how to calculate profit margin easily with our step-by-step guide. Master net profit margin calculations for better business insights.

How to Build an E-Commerce Website

Need to build a website for your online store? This guide will walk you through how to build an e-commerce website that keeps customers coming back.

How to Become an Influencer

Thinking about becoming an industry influencer? Learn what you need to do to make yourself stand out, create strong content, and gain followers.

How to Advertise on YouTube

Don’t overlook advertising on Youtube. Explore the nuts and bolts of YouTube advertising to get the most out of your ad spend.

How Threadless Saved Time and Improved Their Marketing With Mailchimp Pro

Learn the combination of features this online retailer uses to power their massive newsletter audience.

How The Onion Turns Funny Headlines into Great Emails

The Onion has been poking fun at our dumb world for close to 30 years now.

How Much Does It Cost to Make a Website?

Every business needs a website. But how much does web development actually cost to build? Check out this guide to understand typical web development costs.

How to Run an A/B Test

Never underestimate the power of A/B testing. Understand what a split test is and how to conduct one with this comprehensive guide.

How Fowler’s Chocolates Uses Facebook Ads to Boost Holiday Sales

Fowler’s is now taking advantage of new ways to bring their regional specialty to a national audience through their e-commerce store. That’s where Facebook ads come in.

How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads

Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.

The Pros and Cons of Horizontal Scrolling in Web Design

Horizontal scrolling can be a great addition to any website. However, there are a few things to consider when implementing this page navigation method.

5 Holiday Marketing Myths Dispelled

‘Tis the season to not let these common misconceptions derail your small business’s path to success.