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What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

What Is Conversion Rate Optimization?

Conversion rate optimization increases the percentage of conversions for a particular action. With CRO, you can lower your cost of acquisition and grow.

How to Build a Winning Conversational Marketing Strategy

Create a successful conversational marketing strategy with our guide. Learn to boost customer engagement and achieve better results.

Understanding Contextual Targeting in Digital Advertising

Learn more about contextual advertising and behavioral targeting to better leverage these strategies for your business's advertising strategy.

What Is Conjoint Analysis?

Discover why conjoint analysis is one of the best market research techniques and learn which type is best for you and your business.

Company Culture: Create a Thriving Workplace

Ready to redefine your workplace culture? Explore strategies beyond perks for growth and success.

Identify Cognitive Biases in Business Decision-Making

Learn how to recognize and counter cognitive biases in business decision-making. Enhance your strategic thinking and improve outcomes.

Cause-Related Marketing Definition & Examples

Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.

Branding Your Online Business

Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.

Importance of Brand Trust in Business

Building brand trust can help your business grow. Read this to learn about the importance of brand trust and how you can start building it.

Why Building Brand Equity is Essential for Long-Term Success

Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.

What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.