One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
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How To Do A Giveaway For Your Business
A social media contest is a great way to boost engagement and conversions. Learn how to run a giveaway and what to do when it's over.
How to Promote Your Small Business Blog
Over 20 ways to increase traffic to your blog.
How to Optimize Your Small Business Blog Posts
Learn how to make your blog content stand out in search engine results and on social media.
Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
Why Storytelling Builds Stronger Customer Connections
Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.
What Is the Best Time to Send an Email Blast?
Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.
How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
Photo Editing 101: How to Edit Photos
Learn the ins and outs of how to edit photos for all of your social media accounts.
Why Social Is Not a Substitute for a Website
Social media creates visibility, but a professional website builds relationships—and conversions.
What is WhatsApp Business? WhatsApp Business vs. WhatsApp
Website backlinks are an important part of SEO and can help drive traffic to your own website. Check out this guide to learn how to get backlinks for your small business.