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How soda brand Something & Nothing engages its audience

The company’s founder explains how they use Mailchimp to engage its audience with cultural content

Create Impactful Social Media Ads with These Expert Tips

Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.

Unlocking Attention: Optimize Your SMS Open Rate

Maximize small and large business success with our guide on optimizing SMS open rates. Learn strategies to enhance your SMS open rate today.

Sales Prospecting Tips and Best Practices

Sales prospecting is one of the most important—and challenging—methods for driving sales. Learn how to do sales prospecting like a pro and generate leads.

What Is RFM?

Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.

Reach vs. Impressions: Understanding the Key Differences

This guide explores the difference between reach vs. impressions so you can learn how to boost engagement and drive traffic.

The Basics of Predictive Analytics: From Data to Insights

Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.

Using Post-Purchase Emails to Improve Customer Loyalty

Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.

The Digital Approach to Partner Relationship Management

Is your partner relationship management strategy up-to-date? Discover how digital tools can provide a competitive edge in nurturing business relationships.

Omnichannel SMS: One Channel to Sync Them All

Omnichannel SMS can help you avoid losing customers between touchpoints. Here’s how to get started.

Understanding Machine Learning Regression: A Comprehensive Guide

Learn how machine learning regression can be used to make business decisions. Find out the different regression types and when to use them.

Using Linear Attribution to Enhance Campaigns

Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.