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Using Linear Attribution to Enhance Campaigns

Discover how linear attribution can optimize campaign effectiveness by evenly distributing credit across all touchpoints in the customer journey.

How to Sell Clothes Online

Instead of cleaning out your closet and tossing your clothes to the curb, learn how to sell clothes online. Follow these tips and best practices to turn a profit.

Proven Strategies to Increase Event Attendance

Increase event attendance with our proven strategies. Learn how to attract more attendees and ensure a successful event.

How to Create a Membership Website

Learn how to create a membership website and the key elements to building a membership website in this guide.

How to Run an A/B Test

Never underestimate the power of A/B testing. Understand what a split test is and how to conduct one with this comprehensive guide.

Transactional Email Examples and Best Practices

See transactional email examples and tips that can help boost customer engagement and strengthen brand trust.

What Is a Business Plan?

A business plan is key to running your small business. See what to include in a plan, who it can help, & when to make or update one.

Build a Scalable Business Model: Strategies and Best Practices

Discover effective strategies and best practices for building a scalable business model. Learn how to grow your business sustainably with our expert insights.

How to Improve Your Lead Scoring System

Upgrade your lead scoring models with this quick guide and get a better understanding of exactly how lead scoring works.

How to Promote a Fundraiser

Learn how to make your fundraising event stand out and ensure success with our effective tips.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.