What Is an SMTP Server?
An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.
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How to Craft an Effective Product Strategy
Craft a winning product strategy that drives business growth. Learn how to define your target market, differentiate your product, and create a roadmap for success.
What Is Intent Data and How Does it Help Businesses?
Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
What is Backlinking and Why is it Important for SEO
Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
How To Use Storyboards for Your Business
Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.
Weasel Words to Avoid in Sales
Weasel words decrease your customers’ trust in your brand. Replace them with clear, direct language to achieve marketing success.
How To Create a Visual Brand Identity
A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.
Is Vertical Growth the Right Strategy for Your Business?
Learn how a vertical growth strategy can help you expand your products and services to scale your business and capture more market share.