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Creating Urgency: Leveraging the Scarcity Principle

The scarcity principle creates a sense of urgency that can be used in marketing. Learn how to leverage the scarcity principle to drive your business sales.

Rewarding Customer Engagement With Pre-Built Segments

Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.

Essential Steps to Start and Grow Your Reseller Business

Get started with your reseller business and learn how to grow profitably. Follow these essential steps for success in the competitive reseller market.

3 Reasons to Connect Your App and Create Tags in Mailchimp

Learn more about businesses that are scaling their marketing with Mailchimp.

Ultimate Guide to Psychographic Data

Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.

What Is Psychographic Segmentation? Examples and Best Practices

Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.

The Power of Product Positioning Maps: How to Outsmart Your Competitors

Discover the power of Product Positioning Maps and learn how to outsmart your competitors and dominate your market.

Product Classification Strategies for Small Business Owners

Learn how product classification can benefit your small business. Our guide covers effective strategies to help streamline your operations and improve your marketing efforts.

Switching From the Position-Based Attribution Model

Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.

Poll vs. Survey: What’s the Difference?

Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.

Build a Successful Pipeline Generation Strategy to Boost Efficiency and Drive Sales

Boost sales and efficiency with a great pipeline generation strategy. Learn tactics to improve marketing, track leads, align teams, and adapt to changing markets.

Create Personalized Ads That Are Effective and Compliant

Learn why personalized online ads improve marketing results and how small businesses can ensure that they are effective, useful, and secure.