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How to Get Started With Data-Driven Attribution in Marketing

Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.

Practical Data Collection Methods for Your Business

Learn smart data collection methods to unlock genuine customer insights and make confident business decisions.

Mastering Data Cleansing: Keep Your Data Clean and Accurate

Learn how to keep your data accurate and reliable with data cleansing. Discover how to eliminate errors, fill in missing information, and enhance data quality.

The D2C Marketing Journey Explained

Learn how to do D2C marketing with this step-by-step guide to crafting personalized customer experiences and boosting new and repeat sales.

What Is a Customer Survey?

Customer surveys can provide vital information about your target audience. Learn more about customer satisfaction surveys here.

Customer Segmentation Analysis: A Marketing Guide

Turn customer data into actionable marketing strategies. Master segmentation types, steps, and implementation for greater ROI.

Customer Retention: Overview and Strategies

Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.

Customer Retention Email Ideas for E-Commerce

Explore customer retention email ideas for e-commerce that boost loyalty, repeat purchases, and long-term growth.

Customer Research: The Key to Meeting Customer Needs

Learn how to conduct market research that provides insights into your customers' behaviors, preferences, and pain points.

A Better Way to Onboard Customers: Tips for Business Owners

Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.

Gathering Customer Feedback with SMS to Improve Satisfaction

Collect customer feedback through SMS for quick, authentic responses. Learn how to craft effective messages, when to send them, and how to analyze results.

Customer Experience Analytics: Turn Data Into Dollars

Does your customer journey have hidden roadblocks? Discover how customer experience analytics can help you identify and eliminate common friction points.