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The Science of Split Testing to Drive Results

Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.

How soda brand Something & Nothing engages its audience

The company’s founder explains how they use Mailchimp to engage its audience with cultural content

Social Sharing Strategies That Maximize Marketing Reach

Reach new audiences with proven content sharing techniques and platform-specific tactics for optimal results.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

The Role of Social Mentions in Brand Success

Learn why tracking social media mentions is vital for understanding audience sentiment and building brand loyalty.

How to Optimize Your Social Media Calendar

If you’re not using a social media calendar template to schedule your posts, there are several reasons to start.

What Are Social Listening Tools and How Can They Help Your Business?

Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.

What Is the Snob Effect? And How it Builds Luxury Brand Loyalty

Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.

SMTP Relay vs. SMTP Server: Understanding the Differences

An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.

SMS OTP: Protect Your Business, One Text at a Time

SMS OTP is changing how businesses protect customer accounts. Learn the benefits, implementation tips, and why it’s more than just another security layer.

SMS Opt-Out Language Tips: Make It Easy for Your Customers

Discover how to craft effective SMS opt-out language that respects user preferences while maintaining compliance with regulations.

SMS Marketing Trends: Get Ahead of the Game in 2025

Discover the SMS marketing trends shaping 2025, from smart automation to interactive messaging strategies.